When I think of Holidays, I think of Thanksgiving and Christmas and the 4th of July. And you should definitely be working those holidays into your social media marketing plan. But there are also many little holidays that happen every day of the year such as “National Taco Day” or “I Love Lucy Day” that can be a part of your social media strategy as well.
- Be Creative
Having creative content is the most important part of social media marketing. If your stuff is boring, no one is going to follow your page, like your posts, or buy your products/services. Looking at upcoming national holidays can provide ideas for posts that will capture your audience’s attention that you may not have thought up on your own. If you’re a restaurant, you might want to post about National Hamburger Day to attract customers. If you’re a church, it’d be a good idea to thank your minister on National Minister Appreciation Day. If you’re a construction company, post a picture of the crew with a few boxes of doughnuts to celebrate National Doughnut Day.
- Be Informative
Do you know when Daylight Savings Time ends in the US? (Hint: It’s coming up in the next few weeks.) Do you think that information would be relevant to your followers? Yes! Regardless of what industry your company is in, most of your audience in the US will be affected by Daylight Savings Time ending. So make a post about it!
- Be Supportive
Show appreciation by celebrating Father’s Day or Veteran’s Day. Show care by posting about Autism Awareness Day. Show support by recognizing National Cancer Survivors Day. Certain days may be more relevant to your company’s mission, or more meaningful because of employees’ personal connection to specific days. Demonstrate that you are a company that cares about people by raising awareness on social media for specific causes.
- Be Trendy
Using relevant hashtags for trending topics can help boost your social media reach. With national holidays, you can plan ahead for what hashtags may be trending. If you’re thinking of posting a picture of pumpkins in celebration of Autumn or Halloween, it might be best to post it on National Pumpkin Day and use a corresponding hashtag because it is likely that topic will be getting more attention on that day. Using hashtags in this manner can help to get your content seen by people who aren’t already following you.
Make browsing upcoming national holidays part of your planning process to help you be creative, be informative, and be supportive. Plan ahead with national holidays so you can have a better idea of what topics will be trending. For a list of holidays, check out www.NationalDayCalendar.com.